Lance’s Brewery Tour


If it took nearly forty years for your dream to come true, would you give up?

Lance Rice in Middle SchoolA Brewing Historian with Autism. A Journey. A Miracle.

As a child autism was not as well understood or accepted as it is today.  Lance was considered “low-functioning” and was institutionalized and was given treatments that are considered unethical today. They called him slow, retarded – People just really didn’t know what it was back then.

Jean Rice-Watson (Lance’s Mom)


Lance & Aaron Rice at Great Lakes Brewery If it took nearly forty years for your dream to come true, would you give up? Now in his mid-fifties, Lance Rice is a gifted beer historian with a photographic memory. For nearly forty years Lance has used his computer-like mind to memorize a staggering amount of knowledge in beer and brewery history. Yet even more astonishing is the fact that Lance has never been able to share his passion with the world… until now.

Beyond the documentary

Through Lance’s Brewery Tour  a charity called Lance’s Room is being establishedwhich is aimed to help others with autism attend college, receive vocational training and life skills support. That is the heart of “Beer. Autism. Hope.” Lance’s journey is a once-in-a-lifetime story and a miracle that continues to grow. His life and the incredible journey are the subject of the soon-coming Lance’s Brewery Tour documentary.